Set up your YouTube Channel
It is important to pay special attention to your YouTube channel design. Chose an appropriate cover photo and logo icon. Or try at least to make your channel look good and professional.
Here are the Official YouTube Channel Art Guidelines. Make sure you keep them in mind.
Post a great channel trailer
As soon as visitors land on your page, you want to catch them. A channel trailer is a great way to do it. You’ll want something brief, attention-grabbing and representative of the kind of content you post. Don’t tell people what you do — show them.
Optimize your channel Title and Description
Just like with SEO, having strong channel titles and descriptions will increase the possibility of your channel to be found, both in searches and via YouTube’s recommendations.
Add Custom and Social Links
If you want to engage your YouTube users with your other social profiles, it is good to add some social icons in your YouTube channel. You have the option to overlay one custom link and up to 4 social links on the bottom of your channel art.
Get more Subscribers
YouTube is evolving from a video-based site to a channels-based, where subscriptions rule. So if you want targeted traffic, more video views and exposure, you have to first focus on building an audience.
Let’s first explain what is a YouTube subscriber. Subscriber is someone who decided to “follow” your channel, so that they can stay updated with your latest videos. It is something like to follow you on google plus or to like your facebook fan page. Subscriber is the key for more successful YouTube marketing at 2013.
So we want to build an audience of loyal viewers waiting for your next videos. To achieve that you have to be consistent. Produce content on a regular basis and keep subscribers engaged. People will subscribe if they know, that you will consistently come out with more content.
Furthermore your videos must be valuable. Ask yourself: Do your videos provide value or they are just crap?
People subscribe to valuable videos. Something that is so important to them, that they can’t afford to miss it. Your video must also be entertaining and remarkable.
And don’t forget to ask people to subscribe. In that way you remind them to do it. Impress them first and then, at the time they feel the most excited about the information they learned, remind them to subscribe to your channel. But don’t do it in a desperate way, do it with style.
One way is to show a annotation. This annotation will be a clickable button that makes users subscribe immediately.
And my final advise is to cross promote and support each other with other YouTube channels. For example you can add your partners channels in your Featured Channels list (on your channel page) and ask them to do the same. That’s a win win situation.
We can’t talk about YouTube marketing without mentioning TrueView. And to my surprise, most brands are not fully aware of the YouTube advertising opportunities.
At its core TrueView is a pay-per-view model – advertisers pay for their video ad only when a viewer chooses to watch it. In that way advertisers pay for actual views, which also provides a wealth of YouTube analytics data to inform advertising strategy and ad placement.
TrueView video ads come in four formats, so you choose how to promote your video:
- when people search for video (in-search)
- displayed as an suggested videos (in-display)
- in-stream ads play before your video
- in-slate ads appear before YouTube videos longer than 10 minutes.
Learn more about TrueView video ads formats at the video below.