Videos go a long way in helping you generate leads because they engage your audience and boost your brand as well. Here are 8 simple ways that you can use to optimize your YouTube videos and get maximum benefits.
Since there’s hardly any room for text on YouTube, you have to ensure that the title for your video is eye catching. Strategic search terms that appeal to users and describe your video well should be used. Make sure the title is grammatically correct and attractive to users. Keeping it short and crisp helps search engine get to it as well.
So that it’s shown entirely in the results, your video description should not be more than 160 characters long. If you need it to be larger and more informative, then you can add compelling short content at the beginning. The first line of the description should also contain the link to the website. You can also do well by including relevant text in the description.
Use the right Tags
Having 5-7 relevant tags with every video boosts its SEO. It will enable YouTube to identify if a video is related to popular videos. Moreover it can get you additional traffic and add to your overall viewership. Keeping your potential customers in mind, you can play around with different tags till you arrive at those relevant ones that make a mark.
Video Annotations are being used cleverly to add interactive summary to videos. But remember they should be of some importance to users. You can link to other videos in the series as well and encourage users to sign up to a business service and be more engaged with your content. It’s a good idea to have annotations on screen at least for a few seconds.
This is another useful tool that can be used to maximize the benefits from your YouTube video. Embedding makes sense while sharing as when users like your videos, they will find it a lot easier to share it by pasting the Embed Code.
Ratings and Comments
The importance of informative, interesting and high quality videos that will get likes and comments cannot be overemphasized. Not only will it help your video get better search rankings but it will also have more views and links too. You can make the video funny or informative, but pay attention to its quality. Only that will help you get high ratings and comments.
Featured Playlists and Other Channels
A group of YouTube videos form Featured Playlists that can be customized by channel administrators. Users often subscribe to playlists and when you add a new video to it, they will see the updates. They are shown on the subscription bar of YouTube’s main page and since playlists don’t have their own videos, practically any video can be added to it. Thus, you will be able to get higher viewership for your video, which is your aim in the first place.
The idea of YouTube videos is to make your products or services known to users, who can be your potential customers. Hence if they have any queries about your products or website for that matter, then you should respond to them at the earliest. If you are getting requests from users about specific products, then it might also be a good idea to create a new video that talks about it. This will give off the impression of you being a thoughtful business owner who not only cares about your customers but your own products as well.
Video optimization is very important when it comes to familiarizing users with your brand, products or services. If you keep these tips in mind you can get higher rankings for your YouTube videos and increase traffic too.