Nowadays the term “google” is so widely used and recognized that even added in the new editions of some dictionaries as a verb synonymous with the word “search”. The main part of the revenues of the global giant Google comes from paid advertisements. Every day internet advertising is becoming a more effective marketing tool to promote companies, people and events.
Of course, every business wants cheaper and yet effective way to attract new customers. It is extremely challenging to reach your potential customers at the precise moment when they need the product or service you’re suggesting. Then advertising is most effective and with the highest returns. With the advent of paid ads on Google, called AdWords is now possible to communicate with your potential customers at the precise moment when they want to buy your product or service. For example if someone makes a search for digital cameras in Google, he will find the exact offers in the exact moment. Google AdWords allows us to realize highly accurate targeted advertising campaigns.
What is Google AdWords
Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. It helps you grow your sales and maximize the return on investment by targeting your ads to a relevant audience on search engines, websites and mobile devices.
Currently, according to ComScore, Google owns a share of 66.7% of the global market. Many companies choose the professional management of your AdWords campaigns because of the increasing requirements from the AdWords platform. Or in other words, Google AdWords advertising has become such a powerful tool that to use it properly you need months studying and reading, or you should hire an expert. Otherwise you risk the money you have invested in advertising to fly seamlessly without achieving the expected results.
Advantages and disadvantages
One of the biggest advantages of advertising with Google is that everything is in our hands. There is no minimum or maximum when choosing your CPC (cost per click). Everything depends on us, which of course allows us to control both the daily and monthly costs of our Adwords Campaign. We also have the ability to change everything at any time. And these are just some of the factors that undoubtedly facilitate us in making the marketing strategy, but that’s not all! Google Advertising is fairly narrowly targeted at users who are our potential customers. With Google Adwords we also have the opportunity to choose exactly where our ad to show – geographical regions, districts, cities. And last but not least we should mention that advertising with Google have the ability to reach a really huge amount of potential customers worldwide – according to official statistics, almost 80% of Internet users.
|Cost-effective marketing channel.You pay only for clicks on your ad.Precisely targeting the audience.
Fast results with guaranteed visits.
Editing campaigns in real time.
Opportunity to attract huge traffic.
|Requires knowledge and experience to achieve the best results.As soon as the budget is exhausted, the visits stop.Need for daily management of the campaign.
You can pay only with a credit or debit card.
Possibility of exhausting the resources from accidental clicks.
Sometimes the approval of Google ads can take up to 3 days.
Who should use Google Adwords?
- Online stores looking for direct sales of more visits
- Short-term corporate identity campaigns aimed at greater range
- Campaigns seeking a direct response, such as newsletter subscription
- Businesses promoting a specific product or service
- Companies developing applications for mobile phones and tablets
- Local businesses offering products and services in certain regions
Who shouldn’t use Google Adwords?
- Businesses that advertise unknown to the market products or services
- Businesses who wish to advertise in very narrow niches
- Businesses that are located in highly competitive markets
- Businesses with poorly made and ugly websites
- Businesses that have found their competitive advantage
- Political parties that aim to please society